The fundraising season is well underway, but there is a far distance between planning a fundraising event and making it successful. A lot of things go into holding such an event, from deciding the event venue to figuring out how many people will come. Unfortunately, when you don’t have a big budget, leaving marketing efforts on the back burner becomes tempting.
We all know marketing a fundraising event can be costly. Thankfully, posters offer a quick and affordable way to get more people to come to your event. Below, we’ve rounded up five easy and budget-friendly ways to make fundraising event posters!
1. Know How Many You Need
Since it is usually cheaper to print posters in bulk, the first thing you need to do is figure out how many of them you will need. If you don’t know where to start, think about who and where you will distribute them to. This way, you can gauge how many to print and also what poster size you should use.
In most cases, people will see your posters from a distance, so it’s crucial to choose a poster size that can include all the essential event details. You should also think about whether mail delivery of the posters is necessary. If so, you should select a lightweight paper type and a poster size that can fit inside the envelopes.
2. Use Online Templates
The good news is there’s now a wide range of easy-to-use online fundraising poster templates you can use. They are ready-made, which means they can be a cost-effective and time-saving way to create promotional posters for your event. Include your company logo and all the relevant event details so people know what it’s all about.
Since you’re using this poster to promote a fundraising event, you should probably stick with a modern and clean template. Avoid using too many colors and instead choose ones that convey trustworthiness, such as blue and green. However, depending on the type of audience you want to attract, you can also go with bolder colors and visual elements.
3. Save On Fonts
Here, saving on fonts involves employing only free fonts and attempting to use the fewest fonts possible. Generally speaking, using two or three fonts with different font weights works best.
If you have a classy event theme, you can use the “Giveny” font for your event name. Taking inspiration from classic serif designs, this elegant font offers a balance between optical elements and geometry. The Carena font is a better option if you want to appear more playful. It might be minimalistic, but it also offers a delicate feel. Just go with something simple, attractive, and suitable to your brand style.
4. Proofread The Poster
What happens if someone wants to come to your fundraising event but is unsure of the location or the best time to go? Proofreading your poster is crucial because even a small typo in the event date, venue, or other details could cost you a lot of money or even cause you to lose attendees.
You should list additional information, such as the keynote speakers, dress code, and accessible channels of communication, in addition to specifics like the event’s time and location. By providing this information, potential guests will be able to find out more about the type of event you’re hosting and get in touch with you directly if they have any questions.
5. Print Them Out
So, you’ve finished designing the poster and verified that everything was written and positioned correctly, what’s next? It’s time to start printing out! The easiest way to do it is to go to a local print shop and ask about the prices. When you print in larger quantities, they typically provide a better deal. To ensure you have a variety of options and you get the best deal, make sure you visit multiple stores to shop around.
You can also use your web browser to look for nearby online printing companies. As you will most likely require a large quantity, make sure that the business you are collaborating with has experience with in-bulk printing and delivery.
The Takeaway
As you can see, creating marketing posters for your fundraising event doesn’t have to be difficult or expensive! With many budget-friendly tools and resources available both online and offline, you can now design and distribute engaging printed materials without the help of professionals, helping you keep your marketing budget as low as possible. The earlier you can get started with marketing your fundraising event, the more attendees you’re likely to capture and the more time you have to prepare and fine-tune the details. Get started with the posters and make sure everything is squared away!
